KASTAŞ, AIMS TO INCREASE MARKET SHARE AT NORTH AMERICA

Kastaş, has participated at CONEXPO, the largest construction and construction equipment trade show of United States, held every three years in Las Vegas as well as IFPE, the biggest fluid power, power transmission and motion control, held in conjunction with CONEXPO

Kastaş introduced

particularly its
product range designed for construction equipment, concrete pumps, cranes and other lifting equipment, as well as the new products and materials that it developed specifically to the sector in this trade show that gathers together thousands of manufacturing and engineering companies from North America, as well as from other countries around the world, which launched their new products and presented their state of the art technology products and innovative solutions.

Kastaş aims to increase its market share in America Kastaş increased its market share through direct OEM sales and distributor channell aims to increase its collaboration with new manufacturers and expand its network in the upcoming years.

As stated by Mr. Bircan Atılgan, Vice Chairman of Kastaş, “As in many other sectors, North America is a very competitive market that accommodates various dynamics. Recently we are improving our range of products and sizes based on the requirements of this market that we supply our goods since 2002. Especially with the help of thousands of products we included to our standard product list, dimensions ofwhich were converted into “imperial sizes” based on the demands of our customers, we are now in a position to meet majority of the demands from this market. As for the product range, we can respond better to the high performance expectations with design update of K19 product family and K501 piston seals, which are highly preferred in America market. Furthermore, with the help of PA (polyamide), the preference of the market, and X-Tone (polyketone), the new material range of Kastaş, we managed to bring our technical competency to the highest level in construction equipment and mobile equipment.”

Mr. Atılgan had said that Kastaş is a known brand in North American market and added stated that: “We are planning to expand our distributor network this year, which has already reached different parts of the country. Logistic-wise, our logistic center in Germany allows us to deliver our products to USA in a short period of time and cost-effectively. To benefit more from this opportunity, we aim to increase recognition of our online sales portal “seal-Link.com”. Besides allowing users to monitor real-time inventory and order the product they are looking for, in minutes and offering them many benefits, “seal-Link.com” makes it possible to search specifically in metric and inches.